Sometimes, people get into conversations they don’t understand and have no interest in because they do not relate to the talk. The same happens with websites. Visitors to a website are supposed to receive a warm welcome by getting a relatable conversation.
It is the responsibility of both the web designer and the web owner to ensure website design best practices during web development. Doing so results in the production of end features that encourage healthy talks with the visitor.
Many times, people overlook the importance of proper communication as an element of a website. What they fail to understand is that it undermines the effectiveness of the platform. Irrespective of the website type and its purposes to serve, communication is essential during its design.
Why Improving User Experience is Essential?
Communication is meant to serve consumers in many ways. Pointing out directions and helping the seller understand the needs of the customer more. A positive user experience leaves satisfied clients. One is guaranteed of consumers coming back and positive reviews.
Website navigation design best practices are beneficial to the owner. Communication forms an essential part of a website. Because through a compelling talk, one gets to know how best they can serve the client. The result of these practices is an increase in sales.
Understanding what to do and the tools to incorporate in a design to make it communication friendly is essential. Below there is a compilation of the top 7 website layout best practices to consider to attract communication.
Website Design Best Practices
- Make it Simple
Simplicity is among the website design best practices. Creating a visually complex website can make potential clients shy away from visiting the website. Complexity makes it hard for visitors to use the site. The following are some tips to apply to achieve a simple webpage;
- Avoid the Sidebar
The majority of the websites are slowly ditching the use of sidebars. Modern web designers prefer a single column layout, leading to fewer distractions than the sidebar design. The single-column format also allows visitors to focus more on the information on the webpage.
- Maintain a Standard Layout
Maintaining one standard layout is the best thing to do. Frequent alternating of designs can lead to confusion of visitors hence shy away from visiting the site. It may hurt the business. As an entrepreneur, try finding other options to alter to stand out but maintain the original layout.
- Make the Site Mobile Friendly
With the increased use of smartphones, people tend to search for services through their phones. It is more convenient and easy to access the internet using a phone than a computer. It is therefore vital that when designing the website, make it mobile-friendly.
Poorly designing the mobile view of the website can make one lose a lot of potential clients. A low quality mobile view can lead to frustrations. Therefore, ensure that once the desktop view is complete, work on the mobile view.
- Give Scrolling More Priority than Clicking
Placing information into different sliders can lead to navigational challenges. It is advisable to put everything on one page for easy scrolling. Prompting the visitors to click to get more information can destroy the experience hence leaving the page.
Web page visitors prefer scrolling more than clicking. Make all the vital information appear on one page.
- Prioritize the Site Speed
Speed is the most crucial aspect of any website. Speed positively influences everything, especially customer satisfaction. Slow sites are less attractive, and visitors will avoid them at all costs. Online search websites also prioritize websites that are fast compared to those that take time to load.
Research done in 2017 found that a delay by one second can lead to a sales drop of about 30%. Most potential customers expect websites to load in less than two seconds. Most of them will avoid websites that take more than three seconds to open.
To increase speed, designers can adapt new image formats that help reduce the size of the images. Large pictures can slow down the loading time of a page. With modern technology, it is easy to minimize the size and still retain the original quality. Other mechanisms to improve the web page’s loading time include implementing a content delivery network and storing a cache of static resources.
- Take Advantage of Visual Cues
One of the main aims of website layout best practices is to guide visitors through the website. To achieve it, assign different weights to different elements. It will direct the focus towards the most preferred area in the text.
Note that people will always look in the same direction that people in the specific ad are looking. Take advantage of this, and it will help improve the conversion rate of the company.
- Include People’s Pictures
As seen above, you can use people’s images to direct attention. One can also use these images as part of the general text. This action creates a strong connection with the visitors since people love to relate with others in real-life. It is essential to take advantage of it.
When you decide to use people’s images, it is advisable to use those of that particular company’s employees and staff.
- Include a Strong Call to Action
The website’s main aim is to attract a broad market area and inform clients about the offers. At the end of the webpage, it is vital to direct the client to take the next action. It can either be signing up for monthly newsletters or daily updates, download software, or getting directly to the online store.
Drafting a strong call to action must be part of the initial design. Appropriately placing it makes more sense to the target client.
How Do You Ensure You Incorporate The Right Website Design Best Practices?
It is hard to know whether your website is welcoming to initiate a conversation if you do not have any background knowledge. The only way to ensure it is by hiring experts in website designing who are legit and experienced. But how do you make sure you hire the best?
24Task is a site with an excellent reputation in providing freelance graphic designers. If you want to hire one, this platform is the best to contact. Get in touch with the right experts and get a properly designed webpage.
Mallikarjuna is a Search Engine Optimization specialist at 24Task, a leading online freelancing platform. Mallikarjuna is a search engine enthusiast and a specialist in Digital Marketing who has helped businesses reach their audience digitally through his expertise in Inbound Marketing Techniques.