How to build a branding strategy

Branding Strategy guide
Written by Mallikarjuna
Reading Time: 4 minutes

Are you aiming to gain success in your business? It’s vital to have a well-planned branding strategy that is a perfect roadmap of action to help you and your team decide where you wish to be and how you plan to get there. If you don’t have a brand strategy, you are putting your business at significant risk.

How do you wish your brand to appear and perform, and how do you aim to reach there?

Your brand strategy will decide how you wish your customers to perceive your brand right from the beginning and how things work for your brand. A brand building approach comprises various elements, but in the end, it defines your brand personality, your commitment towards your audiences, and often what your company stands for. While a logo, color scheme, and slogan are an essential part of your brand, efficient branding includes more.

This article discusses the importance of branding, how to develop a branding strategy right from the beginning, and why it’s an essential step in your branding endeavors. 

Why is Branding Essential?

Branding is essential as it shapes your brand’s future and how your existing and prospective customers view it. Branding helps in driving new business, gain new customers and enhance brand equity.

What is a Branding Strategy?

Brand strategy is a set of activities that enclose specified, long-term goals that can be accomplished with the development of a profitable brand- the mixed elements of your brand’s character which make it recognizable.

A clear-cut and executed brand strategy has a significant impact on various aspects of any business and is related directly to customer emotions, needs, and cutthroat environment.

Firstly, let’s clarify the brand strategy’s most significant misinterpretation: your brand is not only your logo, your website, product, or your name. There is much more to it. It’s something that feels intangible.  

Brand building strategy can expand for any duration and consists of elements such as:

  • The long-term and significant objectives for your branding campaigns.
  • How will you accomplish your goals?
  • Key shareholders accountable for various projects.
  • How will customers get profit from it?
  • Competitor analysis.

Why is it Crucial to Develop Branding Strategy?

There are various positive outcomes that you will see when creating a brand strategy. Let’s see some of the significant benefits:

1.A Well-planned Strategy Helps Enlist your Marketing Efforts:

One of the significant benefits you will witness is that brand strategy helps you enlist all your marketing efforts and make sure you are on-brand with your imagery, social media campaigns, and marketing. In addition to this, it also acts as a framework for any important marketing meeting. It assists you in interacting with your consumers.

2.It Assists you in Analyze What Worked and What Not:

A crucial part of any project is to analyze its performance. If you have planned your strategy before, it will help you explore whether you were able to meet your objectives or not.

3.It Keeps the Multidisciplinary Team in Sync:

A well-planned strategy not only offers uniformity to the customers but also offers objectives to employees. With several specialties, big projects can at times become unclear and complicated than initially planned. A clear brand-building vision helps you come back to the writing board to ensure that all the decisions you take help you reach your branding goal.

How to Develop a Branding Strategy?

1.Analyze your Current Branding and Marketing Strategy:

Before moving ahead with your strategy, you need to know what’s your status now. Right from the time your company was established, you have been doing something to build your brand image. The foremost step to know about your company branding is to question yourself: “Why have I started this business?”

You have started this venture because of some reason. Let say no one came up with this 

product like yours in your area.

Analyze how you interact with your target audience on social channels and through other support channels. Check out what others feel seeing your logo and what they feel about your products. These are certain things that will help you create your marketing strategy and help you grow. 

2.Analyze your Target Audience:

To survive in this competitive environment, your business must have something of value that a specific group of people desires. This group of people is said to be your brand’s target audience.

The more distinctly this set of audience is defined, the better you get to know them and finally get in touch with them.

Beginning with their demographics and psychographics, you can create a list of their behaviors and situations. However, you will take time to know them.

Emotions play a significant role in branding, and analyzing their pain points is the way to unlocking such emotions.

3.Analyze What Makes You Unique:

Even if your product is not exceptional, you can still create your image in the market. Your brand messaging plays a significant role in this.

For instance, let’s take Domino’s Pizza and Pizza Hut. They both are involved in selling similar products, but their brand strategy transmits distinct messages to audiences. And as we all know, both brands are top-rated among the masses. This can be valid even in your case.

You can personalize your brand strategy and distinguish your business with:

  • Company’s core principles that you share with your audiences.
  • A concise description that resolves a common query.
  • Company’s mission and vision statement.
  • Aim on a unique characteristic of your prospective customers.
  • An exceptional customer experience that you wish to create for your audiences.  

4.Design and Maintain Top-quality Blog:

A well-designed company blog can have several advantages, including growing online visibility and sales. Also, it can be the ultimate way to create your brand image.

As discussed earlier, branding is all about creating your brand image and making your business easily recognizable. Blogging turns out to be an ultimate way to convey the personality and motive of the brand.

Just ensure to select such topics which are relevant to your target audiences that grab their attention. Don’t hesitate to include some personality in the information you are counting. 

Analyze how you would interact with your audiences about your products and services and keep conversational style writing in your posts.

Over to You:

It’s tough to create your brand image but very simple to damage it. Brand building requires a foolproof strategy that will lead you to success. Go through the tips mentioned above for developing an efficient branding strategy and begin putting them into action while designing your own. Keep your offline and online marketing strategies in accord to stay constant and create trust in your audience. In case you are looking for a freelance to build your brand strategy, you can find and connect with them on 24 Task.

About the author


Mallikarjuna is a Search Engine Optimization specialist at 24Task, a leading online freelancing platform. Mallikarjuna is a search engine enthusiast and a specialist in Digital Marketing who has helped businesses reach their audience digitally through his expertise in Inbound Marketing Techniques.

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