Copywriting Basics to Kick-start your Freelance Copywriting Career

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Let’s get real; copywriting is tough. Even for experienced writers, coming up with compelling ad copy and marketing content can be nerve-racking and scary. If you have just entered into the freelance copywriting business, you should be clear with copywriting basics.

This article will discuss some of the valid points essential for copywriting for beginners. This guide includes copywriting basics that you should know when entering into this venture to get you started. Let’s get started:

What is Copywriting?

Copywriting is writing captivating marketing content for various products and services to encourage people to take the desired action. Here, ‘action’ indicates influencing people to purchase something, donate money, click on the CTA button, and many more.

It is vital to at least know copywriting basics when it comes to marketing and promoting your business. If you are well-versed with copywriting strategies, working on sales brochures, emails, web pages, magazines, ads, or billboards becomes easier.

Copywriting is a significant part of digital marketing which combines with growth hacking and SEO to take your brand to new heights and influence the target audience. A well-written copy increases your chances of converting prospects into clients.

And the individual responsible for coming up with a compelling copy is a copywriter. If you use your writing expertise to create a unique story that motivates people to take action, you can develop a profitable business.

How to Come Up with an Attractive Copy?

An experienced copywriter forms every sentence that arises interest in the viewers to read the complete page. This encourages the audience to take the desired call-to-action. But the question arises how can you reach that point? Go through these points to help you develop exceptional copywriting strategies and write alluring copies that motivate the readers to continue reading your content.  

1.Know Your Audiences

How can you come up with an excellent copy if you are not aware of your target audiences?

For instance, you have recently started working with a Fintech company and are asked to work on the products and services. No doubt, you may get some data to move ahead, but you don’t know much about their target audience’s preferences, likings, interests, etc. So, your chance of writing an impressive copy is slim.  

Now, imagine that you’re working in an e-Commerce company. Having experience in this area, you know how to proceed ahead with the copy to grab the audience’s attention. The level of confidence that you’ll have working in this area won’t be the same as in the previous scenario. That’s the distinction when you are well-versed with the subject.  

So, the question is that if you are new to the market, how can you write compelling copy? It all depends on the buyer’s personas created using consumer studies, demographics research, and many more.

2.Concentrate on ‘You’ and Not ‘We’

It is vital to understand how to address your prospective customers in your copy. For this, you need to brush your pronoun skills. Go back to the old days when you were learning about a first, second, and third person. In case you forgot, the first person (I, us, me, ours, mine, we) is the person interacting, and on the other hand, the second person (you, yours, your) is an individual you are addressing.

While writing the copy, keep in mind to put your thoughts to speak to prospective customers and not about them. Thus, make use of the second person to write your marketing content or ad copy. For instance, which copy grabs your attention, “through our fast delivery policy, we can deliver your order within a day” or “You can get your order tomorrow”? In the first example, the entire focus is on the business, while the second focuses on customers and interacts directly with them.  

Just keep in mind that writing your copy in the second person helps your customers instantly connect the points to their lives and take the desired action.

3.Write Captivating Headlines

If you are working on a copy wherein you have to write a headline, keep in mind that these 65 characters are the essential part of your content. In fact, as per Copyblogger, eight out of ten people read your headline, and only two out of ten go ahead reading the full copy. So, it’s essential to write alluring headlines that grab the audience’s attention.

4.Analyze your Medium:

When writing your copy, remember that the tone and style differ depending on the medium—the copy changes based on the customers seeing your ad.

Finalize where are you placing your ad, local newspaper, or billboard? Different media need an extra copy to persuade your target audience to act efficiently. Moreover, various types of marketing pieces need multiple types of copy. However, there are numerous ways to write copy to market your brand instead of traditional advertisements. Use every opportunity to convey your marketing message to your target audience.

5.Develop a Bond with your Readers:

A person knowing copywriting basics knows the importance of writing compelling content that gains the audience’s attention at various levels. In simple words, you should write your copy in a way that connects with your audiences emotionally. To reach that point, you must follow the path of writing your content in a logical sequence that covers their needs and pain points.

However, developing a strong bond with customers goes back to knowing your target customers. You need to know your customers and their requirements to come up with an alluring copy.

Include a Clear Call-to-Action Button:

The primary aim of writing any marketing piece is to respond to the customers who see it. A call to action is that element of your content that notifies the customers of what you wish them to do after seeing your ad. In simple words, call-to-action develops importance around the message and tells people what they need to do.

So, how to write an impressive call to action? Keep these points in mind while working on call-to-action copy:

  1. Be concise: A short and crisp call-to-action tends to give good results. Try to come up with five or fewer words of call-to-action content, and in case you are crossing this limit, ensure to make every word count after that.
  1. Be Clear: Your call-to-action should be clear enough for your readers to understand and take the desired action.
  1. Give Priority to Action: The Call-to-action button is something that invites your customers to take action. To motivate this, start your CTA with words like “Download” or “Register.”

Over to You

We all know that no one can become an excellent copywriter overnight. However, if you research correctly and have good copywriting strategies, you can write an exceptional copy. Copywriting for beginners is challenging, but regular practice to sharpen your copywriting basics and understand your audience whom you are targeting can be helpful.

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