Instagram Marketing Marketing

Exciting Instagram Trends that You Need to Know in 2021

Instagram trends 2021
Written by Kunal Vaghasiya
Reading Time: 4 minutes

Many companies and small business owners are using Instagram to make constructive progress in their business. Since Instagram is a tool, which millions of people use worldwide, it is possible to grow your company within a matter of time if you use the correct strategies.

If you are ready to use Instagram for your company’s benefit, you will require lots of organic traffic and likes on your IG profile. To do it, you will need to study the ins and outs of the IG tool for it to work for you.

Learning the right strategies will set you apart from your competitors. In this article, we shall discuss what’s trending on Instagram that you can apply in 2021.

Instagram Trends to Use In 2021.

  1. Growth of Reels

IG reels were predicted to be a competitor of TikTok soon. This indicates that Instagram reels shall gain more popularity in the coming years. Recent data have shown that IG reels’ usage has doubled ever since it was implemented on Instagram.

During the pandemic, TikTok was banned entirely in some countries. This made its fans to shift to Instagram reels. Reels enables you to create short video clips, incorporate music of your liking, and adjust the clip’s speed and timer.

  1. Focus on Instagram Stories

Instagram stories were introduced in August 2016, and ever since it has gained massive popularity. Many business owners use it to showcase the daily activities going on on their websites.

Instagram stories have become part of influencer marketing strategies that are effective. It is what they use for marketing other people’s products. Although the stories usually disappear after 24hours of posting the videos, one can always use story highlights to save the videos as it stays permanently.

  1. The Use of IG Hashtags

Hashtags are a common thing on Instagram. They are great as they allow users to find your page more quickly; applying the hashtags matters extensively. If you use them correctly, your post will gain engagement quickly.

So how do hashtags work? There are popular hashtags that one can use on a single post to gain visibility in a matter of time, but it only depends on how fast people are using the hashtags. Instagram experts advise Instagrammers to use popular tags if they want active engagement.

  1. Instagram Shoppable is Becoming Popular

Online shopping is growing daily, and the trend is likely to keep growing. This feature was launched in April 2019, and it has been effective since users can checkout from influencer posts without having to leave Instagram.

Although this feature is still under trial, it is among the many Instagram trends that will grow. For now, those influencers who cannot use the shoppable feature can add a link to their pages to sell goods.

  1. Carousel Posts are Still Trending

Carousel posts trends on IG frequently ever since it was launched in 2017. After its release, it kept growing, and today almost every post on Instagram is uploaded as carousel posts. The carousel posts trend is not likely to stop anytime soon as more Instagrammers learn about this trick daily and apply it to their content.

  1. Instagram Live is Still On

This is among the Instagram trends, which skyrocketed at the highest peak of the pandemic. The feature will remain prevalent even after the disease. After the governments ordered people to stay at home, people used digital platforms such as Instagram to interact.

As we head to 2021, with lockdown restrictions still in place, IG live will keep gaining popularity even in the years to come.

  1. Instagram AR Filters

Augmented Reality (AR filters) is trending on Instagram right now because of its various applications that can be used. It allows users to add face filters, stickers, and brand GIFs to their videos’, pictures, and background.

AR filters have potential as users can create filters for their brands and motivate users to use them in their posts. Any user who clicks view Tag will be directed to your profile, and this is a great way to increase the number of followers.

  1. Use 0f Explore Tabs

Instagram’s explore grid will continue rising in the coming years. Millions of people go to the explore tab to check out trending products, so most brands are working hard to get to be featured in the explore tab.

Explore page allows IG users to grow exponentially once their content is posted there. The Instagram algorithm usually tracks every user’s interest, and it brings up videos or pictures that are likely to interest the users on their explore page.

  1. TikTok and Twitter Content Trending on IG

When Instagram was at its peak, it was a tool for pictures only, but now it also supports videos from various platforms like TikTok and Twitter. IG has improved and allows the creations of content such as dance challenges and gifs. The creation of similar videos will be around even in 2021.

  1. IGTV Will Continue to Trend

Lastly, IGTV trends in Instagram is famous to most Instagrammers. The exciting thing with this IG feature is brands are allowed to post lengthy videos to be watched by their followers. The feature usage is yet to grow, especially after Instagram declared plans to allow ads on the IGTV videos.

It can be a great way of earning money on Instagram, apart from influencer revenue. Even before IG fulfills its promise of IGTV expansion, the trends are still growing, and this will go on till 2021.

Should I Hire Instagram Experts?

If you are willing to grow your Instagram page and have no idea where to begin, you can use our Instagram specialists to boost your pages. They are aware of all IG trends that will stick around even in the forthcoming years.

The prediction of these trends will help you apply unique strategies to help your business grow much faster. It is essential to take advantage of Instagram trends, especially today, where most buying and selling of goods is happening online.

About the author

Kunal Vaghasiya

Kunal Vaghasiya is the writing adviser for International students that seek rapid paper assistance. Kunal shares helpful suggestions on writing, productivity, study, references. Occasionally Kunal goes off-topic by discussing his personal experience peppered with playful humor.

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