Most start-up companies and already established companies are now turning to outsource skills to expand their businesses. Outsourcing comes with numerous benefits compared to traditional full-time employment. As a business owner, one can only specialize in one area, but it requires several techniques to help it grow for a business to stand out.
The only fear of outsourcing for freelancers is wondering how an external expert can fully understand its goals. It is easy to ensure that anyone hired for a specific job understands the company’s main objectives.
Outsourcing to freelancers is now the new norm for most enterprises. Here are some benefits associated with outsourcing;
Benefits Associated With Outsourcing
- Saves Time and Money
Research done in the US found that 70% of a company’s income goes to salary payment. This finding means that outsourcing can be the answer to help reduce the company’s expenditure. When outsourcing, one only pays for the work done. The expert does not necessarily have to sit in the office, waiting for an assignment to complete.
Once the project is over, you pay an equal amount of the agreed cost. It also allows you to change from one expert to another and try out different skills.
- It is Easier
Outsourcing to freelancers is easier compared to conventional job postings and recruitments. One can easily browse online for specific digital marketing skills to outsource and choose the project’s best expert. There are several sites, 24task being the most preferred websites that have a pool of experts.
- Enhanced Efficiency
Outsourcing to freelancers helps bring new talent into the room. Since they are experts in that specific field, they can provide more quality work. In the long run, it leads to more efficiency and productivity hence positively impacting the business.
The above mentioned are the main advantages associated with outsourcing. But remember, as a business person, you cannot outsource all the work to external experts. There are some critical tasks that you will need to hire permanent staff to work or do the work yourself. Below are some of the marketing skills to outsource:
Digital Marketing Skills to Outsource
- Website Creation
One of the major ways to help a business penetrate through a competitive field is by having a company website. Having a website helps to increase the traffic to the company. One will need to hire a website developer to help develop a website for the company. Hiring a permanent web developer can be costly, and therefore outsourcing is the best option to take.
Discuss with the freelancer the cost and agree on the terms and conditions. Once the project is complete, the contract is over. You may only need the services again when updating the website.
- Graphic Designing
Companies require a logo to help in identification and brand awareness. If no one in the team can perform a specific task, it is best to hire an external expert to produce wonderful results. The designer can create different types of designs for logos, business cards, online social networks, banners, and posters.
- Content Marketing
Content is vital for every business to grow. The content must be unique to help the company grow. With increased technology, people are now purchasing content and not products. Therefore, informing the audience about the product is important. It is impossible to perform this action and, at the same time, perform other duties. Outsourcing to freelancers is the best option to help free you from hard work and help save time and money.
Maintaining an online presence is vital for every business. It is not as easy as it may look, making it one of the most important digital marketing skills to outsource. It requires a lot of resources, such as time and capital, to maintain constant online availability.
Therefore, it calls for you as an entrepreneur to find external help to allow the employees to focus on the company’s bigger goals. Discuss with the freelance on the frequency of updates and agree on the cost. Some of the main tasks performed by writers include;
- Press releases
- email campaigns
- Video Creation
Videos are currently a preferable marketing strategy. However, not everyone can create a good video that can help improve brand awareness. In 2018, Forbes found that companies using videos for marketing had a 41% increase in website traffic. It is because consumers tend to get more information from videos rather than written articles.
It, therefore, calls for the importance of outsourcing the skill. Since the freelancer has enough video creation experience, you are assured of quality work to improve the business.
- Search Engine Optimization
Another way to increase traffic is through search engine optimization. Different methods can help make the company be on top of the website search index. This process is not easy and takes much time and effort to achieve. It makes it important for one to think about outsourcing to freelancers.
Hiring an external source to update the business’ profile constantly will help maintain a high profile. Outsource the following digital marketing skills to improve on the SEO rankings:
- Keyword research
- Influencer marketing
- SEO audit
- Sharing digital content
- Website Designing
Many people confuse website designing and website development. These are two different tasks that one needs to assign to other people. Don’t assign the website developer the role of designing the website. It may lead to low quality work. The two experts need to work together to produce a good result.
It is one of the most common digital marketing skills to outsource since employing a permanent employee may incur extra expenses in terms of salary.
- Voice Marketing
Voice marketing is slowly taking shape in the business world. A previously done study found that voice shopping grew by more than $40 billion by the end of 2020. This skill is yet to be tapped by companies to improve their business scale. It will soon be among the top marketing skills to outsource.
Next Step to Take
The above mentioned are some of the main marketing skills to outsource. With the increased use of the internet, it is now easy for entrepreneurs to find skilled freelancers to perform specified tasks. 24task is one of the best sites to find top qualified experts specializing in any field and ready to work to enhance its productivity.
Mallikarjuna is a Search Engine Optimization specialist at 24Task, a leading online freelancing platform. Mallikarjuna is a search engine enthusiast and a specialist in Digital Marketing who has helped businesses reach their audience digitally through his expertise in Inbound Marketing Techniques.