Video scriptwriting is all about story-telling. It is a blueprint for your video that synchronizes the scenes (action and dialogue), one by one. A masterfully written script combines classic video script template and creativity, which acts as the backbone to video production.
As a videographer/copywriter, you should know the importance of video marketing in business. It is instrumental in attracting users and drives more growth and engagement than other media formats. However, to enjoy its benefits, produce it decently.
Writing a video script can be intimidating, especially if you are new to it. However, we assure you that it is easier to do so. If you cannot craft a script from scratch, you may download a video script template, fill in the details and start working on it.
Before you draft your script, here are some tips you may consider:
- Determine the type of video you like to produce.
- Do not overcrowd the video with several ideas.
- Keep things simple.
- Work under the budget.
Types of Video Script for Business
There are varied types of videos that you can select. From the business point of view, we will consider two broad categories – educational and persuasive.
Explainer and presentation visual clips fall under the educational category whereas, commercial and promotional visual clips are related to persuasive videos.
- Educational clips
- Explains how a product/service work
- Demonstrate how to do something
- Introduce your brand
- Persuasive clips
- It shows how your brand can improve a customer’s life
- It presents the benefits of your product/service.
- Demonstrates how your brand is better than your competitors
You can select any type which fits your purpose. Whatever may be your selection, you can go through the basics of scriptwriting below to come up with an excellent script.
Let us now walk you through the basics of video scriptwriting.
How to write a video script?
Gather your thoughts on what to broadcast. Remember to have a simple outline of beginning and ending your work by the end of the first step.
Step 1: Planning
Write a video brief in the planning stage that includes crucial insights such as – identifying the target audience, setting the goal, selecting a central character, and so on.
- Target Audience
Identify your audience first to create content that is specific to them. You cannot cover a broad range of viewers and expect your content to resonate with everyone. It does not work that way.
Measure the likes and dislikes of your audience and create content that reflects their preference.
- Choose the Goal of the Video
You can set the goal of your video by answering these questions: why are you making this video, and what do you want to achieve by producing it?
The goal also depends on where the video streaming takes place. If a social media channel displays the clip, you will need a CTA (Call to Action).
- Choose a Central Character
The main character may be a person, an animated character, a graphical representation, or anything. It aids as a medium through which you bring out your message.
Tip: Do not include too many characters, as that may dilute the purpose of your clip.
- Identify the Point of the Video in One Sentence
If you can answer why anyone must watch your video in one sentence, you are done with the planning and good to go for the next stage of writing the script.
Step 2: Start with Video Scriptwriting
You can start writing your script now by following a classic scriptwriting structure: What, How, Where, When, and Why should be the essential parts of the beginning, middle, and end of a video clip.
Start your broadcast with what problem your company addresses. Next, please explain how your product addresses their specific issue and finally end it by explaining why customers must choose your product.
Once you answer the what, how, and why for your video, start adding scenes. You can download a simple video script template that contains two blocks – audio and visual.
The visual block entails what must be on screen, while the audio block contains what must be said. The sequence of actions must be in chronological order from beginning to end. The entire video is divided into scenes here.
Don’t worry if you don’t have any templates. You can refer to the simple video script example below to create your template.
|Visual/Action on Screen||Audio/Voiceover|
|Close shot of the central character||Narration from the lead: Hi, I am XYZ. I am delighted to share my experience on 24Task.|
|Zoom out and show the character’s profile on screen||As you can see, I am a Social media manager with three years of experience.|
Video scriptwriting is an art that needs practice, creativity, and patience. Ensure that you spend enough time developing a good script. Add as many blocks as needed for your broadcast. Do not limit yourself to the above video script example.
Step 3: Trim it out
Once the script is ready, read it out loud to check whether the dialogues sound natural. Ensure to cover everything that you want to convey.
A video is all about time. If it’s too long, then you might bore the audience and lose the viewership. So set the right length to drive your message home. Your broadcast can be anywhere between 30 seconds to 5 minutes or more than that.
Plan for 125 to 150 words of dialogue per minute. Once you complete writing, check the word count. Revise, edit, reword wherever it is necessary. Trim the content well until it fits the time limit
Step 4: Stick to the Script.
This step is technically not part of writing the script. However, it is related to it. Once you start developing the video, stick to the original content as much as possible. While minor changes are permissible, significant changes can ruin the entire script.
It is possible that once you start developing the video, you may want to add more ideas. However, we urge you to resist the urge and stick to the original script.
Note: The videos must be short and concise.
Video scriptwriting is one of the most critical elements during the video production process – it requires dedication and makes it highly engaging and memorable. You can use this article as a guide to writing an exciting video script that assures excellent results and engagement. These are all the things you need to remember when you want to produce a video.
Last but not least, consider signing up with 24Task as a video producer or video editor to connect with some incredible clients across the globe. Let your talent shine and help someone’s business grow.
Mallikarjuna is a Search Engine Optimization specialist at 24Task, a leading online freelancing platform. Mallikarjuna is a search engine enthusiast and a specialist in Digital Marketing who has helped businesses reach their audience digitally through his expertise in Inbound Marketing Techniques.